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About Hiazurm
Is Hiazurm a factory-direct brand? How capable is your factory?
Hiazurm is a brand with its own factory – all intermediary surcharges are eliminated. From steel procurement to spring coiling and fabric cutting, all the way to compression packaging – the entire value chain is in our hands. Every mattress you buy goes directly from the assembly line to your home.
Why is Hiazurm cheaper than other brands for the same quality?
The key is factory direct sales. The traditional way: factory → brand manufacturer → dealer → retail – each stage adds 50–100%. Hiazurm eliminates all intermediate steps. You only pay: material costs + production costs + shipping.
Does your factory have international quality certificates?
Our production lines and finished products are certified according to:
1.OEKO-TEX® Standard 100 – Upholstery fabrics free of harmful substances, suitable for babies and children
2.EU REACH Regulation – Chemical conformity of all materials
3.E1 Environmental Standard – Formaldehyde emission of panels ≤ 0.124 mg/m³
4.CertiPUR-EU (for foam layers) – no heavy metals, no formaldehyde, low VOC emissions